WEB SEO and SEARCH ENGINE MARKETING

Marketing that Makes a Difference!

The Ebb and Flow of Search Engines

Search engines are like the ebb and flow of the tides – they are ever-changing. Due to a search engines changing algorithms and persistent web crawlers, your website ranking is constantly in motion. Read more to learn about web marketing strategies that make a difference in your ROI.

How Do Clients Find Your Website?

Once you have built your site you need to drive “traffic” to it in other words — customers need to find you! A website on the third or fourth page of Google will receive only 1/100th of the visitors compared to a site on the 1st page. If you want to make sales, you need to be on the first page of the search engine. There are two methods to put you on the first page and make your website readily available to customers; Search Engine Optimization and Pay Per Click campaigns. Read on to learn more about this vital part of website management.

Search Engine Optimization (SEO)

Naturals Listings Explained

If you want customers to find your website you must Search Engine Optimize your site. Search Engine Optimization is a combination of strategies used to position your site in the “natural listings” of a search engine. Natural listings are the free listings located underneath the paid listings in search engines such as Google and Yahoo. Each search engine has a different set of requirements and a different set of optimization strategies. A website without Search Engine Optimization (SEO) will not get in the “natural listings.”

Rising In the Natural Listings

Once your site is submitted and begins to rise in the natural listings you will encounter competition from other websites who also want to be top in the natural listings. All commercial websites want to be listed on the first page of all search engines. This is a worthy goal and worth the effort it takes to get there. The websites on the first page, or the top ten listings, of a search engine receive 98% of the “traffic” and sales from web visitors. Whereas, website listings on subsequent pages receive very little traffic and sales. It takes a great deal of work and scientific stratagem to get a website into the natural listings but the pay off is gold!

Time

Another element of ranking in the natural listings is — Time. It takes time for the search engine “spiders” to “crawl” or analyze your site and put you in the listings. A well tuned SEO campaign will put you on the first page of the search engines - but it takes time.

Benefits of Natural Listings

The benefits of being in the natural listings is that these listings are free! There is no charge from a search engine to be placed in their natural listings. The down side is that search engines are not static, they are dynamic and constantly changing. Therefore, once you have worked to achieve a spot in the top ten listings you will need to continue this SEO work to remain in the top listings. Without continued SEO work your website ranking will drop dramatically. SEO is a highly competitive arena and your website will not get ranked in the natural listings without help from an SEO expert. The good news is we can help!

SEO Summary

Search engines are like the ebb and flow of the tides — they are ever-changing. Due to a search engines changing algorithms and persistent web crawlers, your website ranking will not remain static. Therefore, websites require constant SEO maintenance. Effective SEO management is a science and is necessary to place and keep your website in the top listings — Our team of experts will put you on top!

Pay Per Click Campaigns (PPC)

PPC Explained

The other popular method of increasing traffic to your website is to create a managed Pay Per Click campaign (PPC). PPC is a paid method of posting your website in the “paid for” top listings. There is a maximum charge per click that is automatically billed each time a customer clicks through a PPC add to your website. The PPC campaign gets your website up fast and allows people to find it without waiting for the website to rise in the natural listings.

Proper Management is Essential

A PPC campaign needs to be carefully managed. The proper use of key words combined with an affordable click through rate will bring good results. A word of warning when you hire a PPC specialist; be sure to set daily and monthly budgets and make certain you are dealing with trustworthy professionals to handle your PPC campaign. A poorly manage PPC campaign can cost you a bundle of money with little or no results.

A properly managed PPC campaign ensures ROI and is a good addition to Search Engine Optimization. Our sophisticated PPC strategies will give you the best ROI possible.

Our team of experts provides you with cost effective SEO and PPC campaigns. Please contact us for details.

“The internet is a highly competitive and ever-changing market”