PrepMasters.com
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ObjectiveComplete site redesign, implementation of a web platform to support global e-training environment, ecommerce, and the integration of a Content Management System. Create value for high dollar online sales. Create password secured “Student Area” to provide ongoing value to students including: Learning Management System, forums, online learning, downloads, articles and more. Intranet CRM to facilitate client management for sales administrators. Creation of multiple microsites to reach a broad range of target audiences. Target Audience: Professionals in training industry Action: Enroll online or request info on courses SolutionPrepMasters.com is the training and certification global Internet portal serving students in the United States and worldwide. Web site administrators manage the content and products from a single site backend. Scalable website architecture supports unlimited traffic. Backend Student Area is accessible globally by students worldwide. Multiple microsites act as a tool for targeted sales. ResultsSite traffic increased 60% from the previous year (before the new site launched). Site maintenance time reduced by 40% and site maintenance cost reduced by 60%. |